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• January 19, 2012
• 

  TED: Sheena Iyengar: How to make choosing easier - Sheena Iyengar (2011)

  Posted: January 19th, 2012, 10:46am EST by TEDTalks

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  We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.img src="http://feeds.feedburner.com/~r/TEDTalks_video/~4/Sm-xvJeM5Js" height="1" width="1"/